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MJ’s Death Crashes Google

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From Fastcompany.com

The news of Michael Jackson’s passing yesterday shocked the world, but perhaps none were as stunned as Google and Twitter. Upon rumors of the pop icon’s death in Los Angeles, fans flocked to the Web for confirmation, resulting in an avalanche of searches, Tweets, and page views that crashed Google and brought Twitter to a standstill as the number of Tweets per second doubled in an instant.

The tremendous volume of queries for the term “Michael Jackson” was interpreted by Google as an automated attack, triggering a collapse of the site that lasted for about half an hour. More than one-third of the top 100 Google searches among U.S. users were reportedly M.J.-related during the height of the frenzy.

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