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MTV’s New Look

mtv-newlook

I just discovered a cool new company called Universal Everything. They are responsible for MTV’s new look and branding. They seem to have cleaned up the MTV’s scattered overwhelming brand. No one really knows what MTV is about anymore. Is it music, reality shows, random top 10 lists or videos? Who knows. It looks like Universal Everything is helping MTV clear up the confusion.

From Fastcompany.com:

What does it mean? Well, for one thing, it signifies a much more polished, coherent look for MTV, whose various bits of branding have often been excellent, but at the same time scattershot. But what’s more interesting is that the look is decidedly 2-D, with a cut and paste feel that looks lifted from punk rock zine’s of the 1980s. That’s different from the swirly embellishments of recent MTV history. And it’s a welcome relief.

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