fetch it!

digging for gold in a pile of trash

Advertising…has it all been done? Ever thought of using flies? Yes, flies.

Found on www.bradruggles.com:

Want to stay on top of the newest trend in advertising these days? I have two words for you: branded insects.

A German book company, Eichborn, decided to create an advertising campaign for their booth at the 2009 Frankfurt Book Fair that, uh, flies in the face of convention (sorry, I’m a sucker for bad puns). Eichborn’s “smallest commercial gimmick in the world” campaign was simple: attach physical banner ads to actual flies. Yes, they somehow tied small red Eichborn banner ads to flies and let them loose in the Frankfurt Book Fair. The result was flying advertising that nobody could miss.


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