fetch it!

digging for gold in a pile of trash

Creative website for Spencer Krug’s new EP

Spencer Krug of Wolf Parade, Sunset Rubdown and Swan Lake is releasing an EP under the name Moonface. Check out the simple, yet creative, website where you can download the EP for a simple donation amount of your own choosing. Not only that, you can also read a journal of his dreams by clicking on stars that fill the browser window, and you can submit a dream of your own for the “Dream Forum” that’s coming soon.

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Aol. …maybe they know what they’re doing…

I just finished reading an article on Fast Company’s website.  I questioned AOL’s new branding strategy in a previous post, thinking that they were maybe going in too many directions while they attempt to reestablish their place in the fast-paced online world. Well, this article included some questions and answers from those responsible for this crazy new brand. Random images of everyday objects, people, plants and scenery behind the background-colored logo. Video ads of random moving images with the logo appearing as they pass by, not really explaining anything. But it’s about the feeling that it evokes, though I think they could have done better. After a while is just begins to all look the same, rather than giving the viewer the impression that Aol. is for everybody and everything.

But after reading this article, I’m starting to think that they may know what they’re doing. It’s not about grabbing the customer after single viewing of a commercial, but it’s about a longer term relationship that will develop as the customer interacts with the brand. They will give customer’s the opportunity to create their own personal logo, uploading their own photos and images. Customer’s will begin to interact and connect with the logo in a personal way. And it sounds like that’s just the beginning (I hope so, because that alone won’t grow into a long-term relationship). Will it work? Will it be effective? Who knows, but, if anything, they will end up pushing the boundaries in the way branding is done, giving more design opportunity to the customer. It’s the social networking age of branding, so why not move design in that direction as well?

Quote from the article:
“Wait. Has AOL just created the first completely user-contributed, 100% flexible, invisible logo? Where all that matters is what animates around it?”

Read full article >

Bohemian Rhapsody by The Muppets

Well…what can I say?
See it for yourself…classic Muppets.
Thanks to Jeremy Larsen for the heads-up!

Visit Muppets Studio on Facebook
Visit official website

Robotic arm controlled by thoughts and has feeling

From Fastcompany.com

What if you could wire up your nervous system to a robotic hand so well that it actually felt like your own? Would you be a real-life cyborg or Six Million Dollar Man? Yup. It’s not only the future of prosthetic limbs. It’s the present. It was done last year.

See the video to the right in the Fetched Videos.

Read full story >

Incredible “Curtain Door” from India

Absolutely beautiful…that’s all I have to say…I don’t know what else to say. I guess I’m speechless!

From arplus.com:

“The Architectural Review’s Emerging Architecture Awards, sponsored by Ramboll and Austin-Smith:Lord, celebrates the best pieces of design by young architects from across the world.  The door alone to this diamond merchant’s residence in Surat, India, was judged enough to make it one of the four prize winners this year

At 5.2m high and 1.7m wide, the door is comprised of 40 sections of 254mm-thick Burma teak. Each section is carved so that the door integrates 160 pulleys, 80 ball bearings, a wire-rope and a counter weight hidden within the single pivot.

Stacked one above the other in the closed position, each plank can then rotate by a simple push causing the door to reconfigure into a sinusoidal curve.”

See more photos and full article here >>>

The new AOL = Aol. What in the world does this mean?

AOL is relaunching its brand and “renaming” itself Aol. (the period is part of the name), but what does that mean? It sounds like a cool idea, but so far they’ve been identifying themselves with anything and everything. Pasting their name on objects and people. I have a feeling that they are attempting to communicate that they are for everyone and relevant to anything in life.

It’s kind of interesting because I was just thinking about AOL, excuse me, Aol. just last week and wondering what in the world ever happened to them. As far as I could tell, Aol.’s (boy that’s awkward) purpose has pretty much been wiped clean from our needs, serving very little purpose in our daily lives. Maybe I don’t know them well enough, but aren’t they just a boring version of Yahoo! and a non-innovative version of Google? So what’s their niche? What sets them apart from Yahoo! and Google? I guess, either I’m missing something, or they have a really really cool plan.

But judging from the pointless video campaign below, I don’t think they even know who they are…

Video found at FastCompany.com

Photo Project – American Soldier

The Denver Post put together this amazing website for a photo documentary following an American Soldier from high school graduation through his experience in the army in Iraq. Beautifully done, no matter what opinions you may have about the war.

From a Very Short List daily email:

For most of us, the realities of the Iraq war are limited to stark headlines and 30-second news clips. Occasionally, however, we get a bit more. Ian Fisher: American Soldier, a photo documentary by Denver Post photojournalist Craig Walker, offers a stark look into the enlisted life through the struggles of one (painfully young-looking) American soldier.

With more than 200 photographs divided into eight chapters, Walker’s series chronicles 27 months of Fisher’s life—beginning with his graduating high school in 2007 through his basic training, his time in Iraq and his eventual return home. The pictures are remarkable for their intimacy and detail—the harsh neon lighting of the recruitment office; the nervous recruits reciting the Oath of Enlistment; the cramped quarters of an armored Humvee; the broken Iraqi countryside.

Visit the website >>>